Fitness. LIfestyle. Purpose.

Motive: a reason for doing something.

What's your motive?

Inspire the athlete within.

We are a fitness and lifestyle brand from Houston Texas. Created In 2020 by Christopher Celestin and Kendall Brown.

We are on a mission to
equip athletes with a style that represents how they live. Created for athletes by athletes.

FInd your drive.

Our motive is to encourage action, to become the X factor in an overcrowded and uninspired industry.

Our apparel is created for comfort with a purpose to inspire the athlete within us all.